☀️ What do IT companies do in summer? Hint: It’s not just beach time.

☀️ What do IT companies do in summer? Hint: It’s not just beach time.As we are in the middle of the summer, you may think that everything goes on hold until autumn. But in fact, summer is prime time for many tech teams to recalibrate, experiment, and connect.

✅  Product sprints & performance tuningWeb traffic peaks during summer - e-commerce, travel, and events surge - so smart teams optimize performance and release high-impact updates now.

✅  Team and culture-buildingCompanies organize outdoor coding days, internal hackathons, or retreats (AI‑storytelling workshops, immersive gatherings) to boost morale and creativity.

✅  Investing in learning & innovationSummer hosts major tech events across Europe:

🔹 WeAreDevelopers World Congress – July 9–11, BerlinEurope’s largest developer conference (~15,000 attendees). AI, DevOps, Web3, security, and career talks from Google, GitHub, and more.

🔹 Cloud Native Summit Munich – July 23, MunichFocused on Kubernetes, scalable architectures, and DevSecOps. Ideal for cloud teams building high-availability systems.

🔹 TechBBQ 2025 – August 27–28, CopenhagenScandinavia’s top startup and innovation summit. 10,000+ attendees, a great mix of founders, corporates, and investors. UrbanTech is a big focus this year.

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🎯 Recommendation for tech leader:

- Use summer to attend or sponsor events while competitors pause

- Send your teams to learn, connect, and return with fresh ideas

- Make retrospectives, plan releases or hiring campaigns

- Test new tech, sharpen strategy, and meet potential partners

- ENJOY the ☀️ !

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